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Ten Steps to Become a Design Entrepreneur | Steven Heller, SVA NYC Determine what the community / society in which you live needs. Conceive of ideas that will address those needs. Determine who is the audience for these ideas. Use design to frame and communicate these ideas. Turn these ideas into conceptions and prototypes. Identify the fabricators who will transform these ideas into products. Reassess the product in light of the needs and wants of the audience. Fine tune the product so that it is ready for the market. Develop marketing strategies for promoting and selling the products. Deliver the final product to the audienceRead More →

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How to Be a Design Entrepreneur: Seven Tips for Running Your Own I.D. Business | Core77 Tips for running your own Industrial Design business. Includes 11 case studies. Make a business plan…eventually Let focus be a priority Find another way to make some cash Don’t do it all by yourself Master at least one form of marketing Define success Take a break! Other articles from Core77 2015 in Review: Design Entrepreneurs are Killing It A Smart Approach to Design Entrepreneurship: “We’re More Focused on the Supply Chain Than the Brand’s Story”  (14 tips from Combat Gent’s success story) 9 Lessons from a Design Entrepreneur | DesignRead More →

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 Designers make great entrepreneurs, they just don’t know it yet | WIRED An interesting article on the low ratio of designers as start-up founders.  The key trade of both designers and entrepreneurs is…problem solving   “thinking like a designer means being better suited for the open-ended ambiguous problems that epitomise the startup journey and having the skills needed to iterate towards product-market fit.” You’re excited to apply the design mindset to rethinking organisational structure, go-to-market strategy, and the many other challenges that inevitably get thrown your way”   ‘Pushing entrepreneurship on people that live only for designing interfaces, products, or logos is therefore not aRead More →