Golden Thorn

Project Description

Elegant. Mysterious. Inquisitive. Golden Thorn is an art and luxury goods brand and website concept with a dreamy aesthetic inspired by lush nature, stormy seas, gilded objects, and contemporary minimalism. The logo design for Golden Thorn features a custom wordmark incorporating vines and thorns that echo the name. The logo and identity system has been designed with a deep palette of muted gold, dark brown, hunter green, and cream symbolizing luxury, stability, and refined taste.

This project was for a grad school entrepreneurship assignment. My goal was to develop a brand identity, online shop, packaging components, and to design a booth set up for selling art at festivals.