Real Food is a social awareness brand/campaign concept designed to warn consumers about the dangers of consuming too much sugar. The campaign includes an 18″x14″ poster and a 5″x7″ postcard. Both the poster and postcard include an augmented reality (AR) experience utilizing the app HP Reveal that further engages viewers while reinforcing the campaign message.

Check out the preview video below to see the AR experience in action.

Project Scope

• Concept Development
• Logo Design
• Photography
• Layout
• Stop Motion Video
• AR Interactivity (HP Reveal)

Stop motion video created for the HP Reveal augmented reality experience.

To trigger the augmented reality experience a user must download and open the HP Reveal app, and then use the app to interact with the poster and/or postcard. The app recognizes the poster/postcard design and is programmed to play a stop motion video overlaid over the trigger image that changes perspective as the user moves around.